Strategic Focus. Balanced Execution. Real Results.
Every growth strategy needs two things: a clear opportunity—and the foundation to support it.
What Are Opportunities?
Opportunities are your growth drivers.
These are the strategic actions that directly improve revenue, margins, or profitability. They’re the exciting moves—the ones that expand your reach, sharpen your edge, and push your business forward.
Examples include:
- Launching new products or services
- Entering new markets or customer segments
- Increasing wallet share or customer retention
- Improving pricing, mix, or sales execution
In SOARgrowth, these aren’t just good ideas—they’re prioritized ideas, chosen based on impact, feasibility, and alignment with your goals.
What Are Necessities?
Necessities are your growth enablers.
They’re the foundational actions that support, sustain, or protect your Opportunities. Without them, even the best ideas can stall, underperform, or collapse under pressure.
Examples include:
- Strengthening internal systems or controls
- Hiring or training the right talent
- Improving team alignment or communication
- Updating tech, processes, or infrastructure
Necessities make sure your business is ready to grow—and capable of executing well when opportunities arise.
Why the Balance Matters
Many businesses focus only on growth tactics (Opportunities) and overlook the enabling work (Necessities). The SOAR approach insists on both—because unbalanced strategy leads to missed potential or costly failure.
By separating the two, you gain:
- Strategic clarity on what drives value
- Operational insight into what’s missing
- Better resource allocation across teams
- Smarter, more achievable execution plans
