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What You’ll Learn Inside This Game-Changing Book
In SOAR to Business Success, you’ll discover a clear, actionable framework to accelerate growth and build long-term value. Whether you’re navigating a growth plateau, preparing to scale, or launching a new venture, this book equips you with tools and strategies tested in real-world business environments. With insights from decades of hands-on experience, you’ll learn how to lead with clarity, execute with confidence, and transform challenges into opportunities.
- Identify and prioritize the most profitable growth opportunities for your business
- Strengthen your team, culture, and leadership to support sustainable expansion
- Improve sales, margins, and operational performance using the SOAR Growth Engine™
- Avoid costly mistakes by applying a structured, proven approach to business strategy
Meet the Authors Behind the SOAR Method
Backed by over 100 years of combined experience, the authors of SOAR to Business Success have helped build, lead, and grow companies from $3 million to over $450 million in revenue. With backgrounds as CEOs, executive coaches, and board members for global brands, they’ve distilled decades of insight into a practical guide for sustainable growth. Their real-world results speak louder than theory—and now, they’re sharing their formula with you.
CEO | Growth Strategist | Former BDO Consulting Leader
Larry Goddard
With over 35+ years of real-world experience with middle market companies, Larry Goddard has helped 300+ businesses grow, improve profitability, and maximize value.
Former CEO of Tumi | President of Coach | Board Advisor
Laurence Franklin
With 35+ years of leadership experience, Laurence Franklin has shaped internationally renowned brands and driven exponential business growth, creating outstanding value for all stakeholders.
Sales & Marketing Executive | Growth Coach
Jennifer Goddard
With 25+ years of Sales and Marketing experience with middle market companies, Jennifer is known for transforming underperforming teams into high-growth engines through strategic leadership.
SOAR to Business Success: Creating Sustainable Growth and Value
by Larry Goddard, Laurence Franklin, and Jennifer Goddard
Discover the proven blueprint for taking your business to the next level—built from decades of hands-on success with middle market companies.